Several conception tools and methods to help you rationalize :
- Creative vision and align it between you, your players, the dev team, internal business and PR.
- Game Design - breakdown challenge into parameters that you can easily tweak to obtain players adapted difficulty
- Players motivation and engagement - Ensure all players profile you target (do you already have an idea of who will play your game ?) will find qhat they're in search for and learn how to keep them on the long run and make them monetize.
- Shape your story into a game structure and progression systems